• Kadek Wiweka Politeknik Sahid
  • Suci Sandi Wachyuni
  • Nuryadina Agus Rini
  • I Nyoman Adnyana Universitas Nasional
  • Putu Pramania Adnyana Universitas Indonesia
Keywords: millennial generation, traveling behavior, industrial revolution 4.0


Millennial generation is predicted to become the main market in the next 5-10 years. This generation has social characteristics that are relatively different from previous generations, mainly because they grew and developed in the technological era. Information related to Millennials' habits in traveling (pre-trip, during travel, and after travel), is now very important for the tourism industry to determine the right marketing strategy. This study aims to identify the behavior of millennial tourists visiting, especially in the 4.0 revolution era. The sample of this research is Millennial generation (teenagers) born between 1981 and 2000 and living in Jakarta. The approach used in this research is descriptive qualitative, while the data analysis method used is the method of data triangulation and source triangulation (interviews, literature studies and questionnaires). The study found that the characteristics of millennial generation tourists on a trip tended to be very "dependent" on information and technology, besides that they also liked simple activities and processes. The dependence of millennial generation on technology influences the way they travel, from the initiation process, information search, assessment, final decision, during the trip, to after the trip. The dominant social media used to find holiday references is Instagram. This research can be used as a reference for various types of tourism industry in planning marketing strategies to attract the interests of millennials, especially to find out how these generations determine tourist destinations. In addition, the results of this study can be used as consideration in the development of tourism products.


Ali, Hasan. (2008). Marketing. Yogyakarta: Media Pressindo.
Arcana, K. T. P., & Wiweka, K. (2016). Educational tourism’s product strategy at batur global geopark, Kintamani, Bali. International research journal of management, IT and social sciences, 3(7), 43-52.
Buhalis, Dimitrios and Amaranggana, Aditya. 2013. Smart Tourism Destinations. Technologies in Tourism 2014, Springer International Publishing Switzerland 2013
Cohen, Erick. (1972). Toward a Sociology of Internasional Tourism, Social Research, 39: 1 (1972: Spring)
Cooper, Chris (1993). “Tourism Principles and Practice”. England: Longman.
Enzensberger,H. Magnus. (1958). A Theory of Tourism. Vergebliche Brandung Feme: Eine Theorie des Tourismus, Merkur 126 (Aug. 1958): 701-20
Gemunden, Gerd. 1996. Introduction to Enzensberger’s “A Theory of Tourism”. New German Critique, No. 68, Special Issue on Literature (Spring - Summer, 1996), pp.113-115Published
Harrison, David. (2015). Development Theory And Tourism In Developing Countries: What Has Theory Ever Done For Us?, IJAPS, Vol. 11, Supplement 1, 53–82, 2015.
Kusmayadi., Wiweka, K., Parantika, A., Wahyuni, N., & Adnyana, P. (2019). A Time Series Analysis of Airline Pricing Behavior Case Study Jakarta (CGK) - Denpasar (DPS) Market. Journal of Economics, Management and Trade, 22(6), 1-10.
Leiper, Neil. (1979). The Framework of Tourism: Towards a Definition of Tourism, Tourist, and the Tourist Industry. Annals of Tourism Research, VI(4):390-407.
Reeves, Thomas C. And Oh Eunjung. 2007. Generational Differences. Handbook of Research on Educational Communications and Technology.
Sekaran, Uma. (2006). Metode Penelitian Bisnis. Jakarta: Salemba Empat
Setiawan, B., Trisdyani, N. L. P., Adnyana, P. P., Adnyana, I. N., Wiweka, K., & Wulandani, H. R. (2018). The Profile and Behaviour of ‘Digital Tourists’ When Making Decisions Concerning Travelling, Case Study: Generation Z in South Jakarta. Advances in Research, ISSN, 2348-0394.
Strauss, W., & Howe, N. (1991). Generation Z.
Sugiarto, M., Hendratono, T., & Sudibyo, D. (2015). Metodologi Penelitian Hospitaliti dan Pariwisata. Tangerang: Matana Publishing
Sugiyono. (2010). Metode Penelitian Bisnis (Edisi ke 15). Bandung: Alfabeta.
Swarbrooke, J., & Horner, S. (2007). Consumer behaviour in tourism. Routledge.
Swarbrooke, J. & Horner, S. (1999). Consumer Behaviour in Tourism (3rd edition). Elsevier Ltd.
Torocsik, Maria et al. 2014. How Generations Think: Research on Generation Z. Acta Universitatis Sapientiae, Communicatio, 1 (2014) 23–45
Wachyuni, S. S., Wiweka, K., & Liman, M. (2018). PENGARUH ONLINE DISTRIBUTION CHANNELS (ODS) TERHADAP HOTEL REVENUE. Journal of Tourism and Economic, 1(2).
Wiweka, Kadek and Arcana, Komang T.P. 2017. Rethinking the Theory of Tourism: What is Tourism System in Theoretical and Empirical Perspective?. Paper presentation in Angers, France.
Wiweka, K., & Arcana, K. (2016, May). The impact of tourist accommodation development toward the socio-cultural aspects in the seminyak village, district of kuta, regency of badung, bali (in Perspective of the Local Community). In Asia Tourism Forum 2016-the 12th Biennial Conference of Hospitality and Tourism Industry in Asia. Atlantis Press.
Wiweka, K., Wachyuni, S. S., Simawang, S. P., Adnyana, P., & Wihartaty, E. (2019). Current Issues of Backpacking Tourism Development: Profile and Characteristics of “Sharecost” and “Opentrip” Tourist. Journal of Education, Society and Behavioural Science, 1-12.
Wong, Kylie. (2016). How Millennials And Gen Z Transformed Tourism Marketing Through Sharing. Retrieved April 6, 2017, from
Yoeti, Oka A. (2002). Perencanaan Strategis Pemasaran Daerah Tujuan Wisata. Jakarta: Pradnya Paramita
Yoeti, Oka A. (2010). Dasar-dasar Pengertian Hospitaliti dan Pariwisata. Alumni Bandung.

BPS. 2015. Kebutuhan Data Ketenagakerjaan Untuk Pembangunan Berkelanjutan. Badan Pusat Statistik.
ITB. 2016. ITB World Travel Trends Report 2016/2017. Prepared By Ipk International On Behalf Of Itb Berlin-The World’s Leading Travel Trade Show
Kemenpar. 2014. Statistik Profil Wisatawan Nusantara (Profil Penduduk Yang Melakukan Perjalanan). Pusat Data dan Informasi Kementerian Pariwisata.
UNWTO. 2016. Global Report on The Power of Youth Travel-Volume thirtheen. World Tourism Organization (UNWTO).
How to Cite
Wiweka, K., Wachyuni, S., Rini, N., Adnyana, I. N., & Adnyana, P. (2019, September 23). PERILAKU BERWISATA WISATAWAN GENERASI MILENIAL DI JAKARTA PADA ERA REVOLUSI INDUSTRI 4.0. Jurnal Sains Terapan Pariwisata, 4(2), 313-334. Retrieved from